The Niche Mommy Conference – Where Quality Trumped Quantity

The Niche Mommy Conference is the newest boutique blog conference on the block and I was lucky enough to have won my way to New Orleans to attend this past weekend. I’d been eyeing the conference website since the dates were first announced by the founder Nadia (@JusticeJonesie) at the beginning of 2012.

The setting couldn’t have been better – both the conference venue, The Roosevelt Hotel, as well as New Orleans made for perfect places to base this inspiring conference. Though I used to travel alone in my youth, I figure it must be at least 5 years since I last traveled completely alone – kid free and husband free too. So though it was a breath of fresh air to be on my own, the cocktail reception and registration on Thursday night was a perfect way to get to know bloggers I’d met online, in person or others that I was meeting for the first time. They all later became my allies to ramble through Bourbon Street and the French Quarter. The ONLY downside to such a great conference is not wanting to sneak away to soak up the culture. I wish I would have had more time to explore further afield.

Heading out for Nichetinis at local bar Bourbon Heat on Saturday night

The list of speakers had me pretty excited. I felt as if I was attending a rock party for blogger geeks! As Nadia released the names of speakers and sessions over time, I could see that though this was a boutique style conference, the learning would be phenomenal.

Some speakers I had been following for years, thinking that their was no way that I would ever meet them when I was all the way over in New Zealand. So, you can only imagine how happy and excited I was to finally not only meet them, but hear them speak.

Me and Karen (@Chookoolonks) my inspiration for "100 things"

If I had to sum up The Niche Mommy Conference in one word, I would have to say inspiring. Every night (after either beignets and coffee or Nichetinis and Hurricane beverages on Bourbon Street with my fellow bloggers) I went back to my room and wrote out ideas and plans for Mama goes BAM for the coming year as well as action plans for how to implement them.

What I most enjoyed about the speakers was that each was at different stages of their careers. Turning passion into something profitable like these speakers is what I aspire to do. By exploring the concept of understanding and developing your niche, I left The Niche Mommy conference feeling more confident in the direction that I want to take this blog. More confident that it will get me where I want to be without compromising on the quality of my content. I hope you my readers will stick around for the ride – I believe things are only going to get more interesting around here :)

I’ll try not to overuse the word ‘inspiring’, but to be honest, I can’t help it because that is really what this conference was. I particularly like that this conference went beyond basic means of bringing in dribs and drabs of cash through sponsored content, giveaways and other means that don’t always gel with my original intent for Mama goes BAM. I’m not knocking those opportunities, hey I will continue to have these types of posts on my site. But, I do envisage me being able to better use my PR and communications skills to work on social media strategy and implementation with brands.

Their were sessions on the business side of blogging, and the nuts and bolts of the website back end like “Leveraging Brand Relationships for Conference Sponsorships”, “HTML/CSS”, and “Food Photography”. Though to me, what made the agenda at Niche Mommy stand out was the sessions relevant to social marketing and the more human and personable aspect of doing business. To me these elements are what I find most intriguing in successful people.

I can’t say enough about the fabulous sponsors that I actually got to speak with like Huggies Latino, Heart of Haiti, Britax, Audubon Nature Institute, and Collective Bias. EDEN Bodyworks would have to be my absolute fave sponsor though seeing as they sponsored the competition in which I won my way to this conference.

Nadia announced that next year’s conference is going to be once again in New Orleans. It is definitely on my list of conferences I have to attend in 2013. For me the business connections, personal connections, personal growth, professional learning and cultural experience were well worth the time away from family. I think the investment next year will be well worth it. The Niche Mommy Conference was just what I needed to push myself and this blog forward.

Don’t be afraid to evolve your blog

– Tracey  Friley (@OneBrownGirl)

I have pages and pages of lists and notes from the speakers, but I hope that you’ve taken something away  from some of my best tweets from the Conference. More photos to come soon. See you next year!

Look out for my review of The Roosevelt Hotel New Orleans coming next!

Have you recently found value in a conference/get-together you attended?



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27 Responses to The Niche Mommy Conference – Where Quality Trumped Quantity
  1. Bethaney - Flashpacker Family
    Twitter: FlashpackerFam
    September 1, 2012 | 1:43 am

    Ahh… you’re killing me! Child-free weekend, cocktails, blogging conference and New Orleans!!!!!! You are one lucky lady!
    Bethaney – Flashpacker Family recently posted..Photo Essay: A Walk Through Singapore’s ChinatownMy Profile

  2. Eva Smith
    September 1, 2012 | 8:00 am

    I must agree that that the investment for Niche Mommy is worth it. So glad to meet you at Niche Mommy.
    Eva Smith recently posted..#NicheMommy12 Collective Bias Workshop #2 – Food Photography For BloggersMy Profile

  3. Tiffany Cruz
    Twitter: FabFindsbyNGxo
    September 1, 2012 | 8:10 am

    I was so excited to meet you. This conference definitely inspired me too. Great photos.
    Tiffany Cruz recently posted..TGIF Giveaway Linky – Come on Over and Link Up Your Current GiveawaysMy Profile

  4. Tonya @ The Traveling Praters
    Twitter: travelermom
    September 1, 2012 | 8:57 am

    I agree, Niche Mommy was very inspiring! Like you I also have notes, notes and more notes from the sessions I attended. Can’t wait to make some changes and implement what I learned. It was great to meet you.

  5. Sarah
    September 1, 2012 | 2:43 pm

    Sounds like a great conference! I am going to keep a look out for next year’s!
    Sarah recently posted..Successful Breastfeeding Essentials #Giveaway!My Profile

  6. Elle
    Twitter: Elleberra
    September 1, 2012 | 4:45 pm

    Sure looks like you had fun! Maybe next year I can make it.
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  7. Libby's Library
    September 1, 2012 | 5:01 pm

    So glad that I got to meet you, and look forward to seeing you next year. Love that infectious smile, and OMGhada…your bubbly personality!
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  8. Vanessa, DeSuMama
    September 3, 2012 | 1:37 pm

    I’m finally crawling out of my whole and rejoining the blogging world…it was SOOO awesome meeting you, Ghada! I hope our paths cross again, and soon!

  9. Justice Jonesie
    September 4, 2012 | 6:48 am

    So glad you were able to make it and had a great time! It was great to see again- hugs.
    Nadia
    Justice Jonesie recently posted..Nintendo DS/3DS Cradle of Rome 2 {Giveaway!}My Profile

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KiwiCanadian expat adventures with my husband and 2 kids from life in New Zealand to New York and back again. Adventures in inspired family living, travel, health & fitness.Read More »