Ok, so it’s not Monday…but I started writing this on Monday
This post could also be called Fashion Fascism in the Fitness industry or Fitness Fashion Industry Fail: a story as old as time of how the fit keep the wanna be fit from looking and feeling good. How is a size 14 person suppose to get fit if they can’t fit into the cute clothes like everyone else….
I fluctuate from a size 10 to a size 16 at my biggest. This depends on my fitness routine as well as what hemisphere I am in. In America clothing tends to be sized smaller than in New Zealand. So something that is a 14 in NZ would be a 12 in Canada or the US.
Clothes go along way in making you feel good.
Clothes make the (wo)man and motivate. If you look good, you feel good.
It is every wonan’s right to look and feel fabulous. I’m not hating on slimmer people, I just think fitness clothing needs to be inclusive to everyone.
A person who wants to lose weight is likely to be body conscious. Going into a shop that either has your size as the absolute largest (14) or doesn’t have your size at all is likely to make you feel hopeless. Why is the workout fashion industry ignoring women who are above the average size 14? Don’t they know that some size 6, 8 and 10s started out as size 16, 18 and 22s. Their is definitely an untapped market for clothing that looks good , is functional and works to a plus size person’s body traits.
- Running jackets that zip up over a set of big knockers
- Sports bras with wide shoulder straps so you don’t come away from every workout with marks engraved in your shoulders thanks to the force of gravity and a EE cup size
- Clothing sized above the “traditional” large
- Cute tops and matching workout pants in girly colors like pinks and purples
- Invest in a designer who will come up with flattering styles. Clothes don’t need to be skin tight, that’s not flattering. But who’s gonna feel confident in a man shaped oversized top, that’s not flattering either.
To read more stories on how the fitness industry could be more inclusive, go here.