As part of the #KmartBackToSchool campaign, I am writing this post to introduce you to Kmart’s latest back to school commercial. Have you seen it yet? The commercial features Da Rich Kidzz, a group of kid rappers from Minneapolis ranging in age from 10 – 13 years old. They have teamed up with Kmart and Shop Your Way to make a hip-hop music video all about riding their school bus back-to-school in style. Hence, the name of the video “My Limo”.
This commercial is a fun and creative take on back-to-school clothes shopping. Let’s face it moms, sometimes shopping for clothes with the kids can be hard, but in the end everyone enjoys rolling back to school in style when they look good. It’s a catchy little tune and the beat is still in my head as I write this. Check it out for yourself and let me know what you think in the comments.
Kudos to Kmart for taking a talented group of kids and making them the stars of the commercial. Their are some fun lines weaved in about how excited Da Rich Kidzz are about going back to school. My favorite is the boy who is excited when his mom buys him a calculator. Not only can these kids sing and dance, but they are reminding kids that school is cool.
Disclosure: Presented by Mami Innovative Media, this is a sponsored post. I am a Kmart #BackToSchool blogger, though all opinions are my own.